Last month was submitted to the Municipality of Canelones the project «New Roosevelt Park Mall» by the employer Paul Bonanata. This mega project plans to create the largest mall in the country and perhaps the world, with almost 3,000 thousand stores, which would generate about 10,000 jobs, in addition to allowing lots of people to become entrepreneurs with low investment.
The proposed Bonanata and the investment team include ecological protection area, recreation area, new arena and multipurpose space. Square co-midas 9,000 m2, with satellite monitoring security throughout the enterprise. Among many advanced ideas for our, country. Because this megaproject. Its unique and took public notoriety.
SHOP NEWS interviewed Paul Bonanata, your drive and creative at the same Roosevelt Park. How he came to assemble the mall with more stores in the world? «Mujica said not long ago that here everyone is thinking about the girl. Order for the country to grow we need large enterprises. The idea came after what happened in 2010 in shopping with great discounts and credit cards.
These shopping malls are within their right to do so, even congratulate them. What happened was that people in thousands and thousands of cases they had poor mass advertising and extended hours and uncontrollably took to buy the cards. That led subsequently had virtually no weight on the street. What I mean by this? What I said in «The Country» and «The Republic», which despite the discounts, the clothes in those places still temple-do face. Blouses in Arenal Gran-to cost $ 100. Were coming to cost more than $ 1000.
It means that even with the discounts granted, were still very expensive. But I understand them, the costs are very high, luckily there are stores and Indian Montevideo. They sell cheap. That’s what we aim to trade center. This should make it all about re-flex. Particularly in regard to prices, because if we are favoring importers with low value of the dollar, we should favor the entire population. That is why we proposed a megaproject. Something never seen in Uruguay. We’re talking about 2,960 local, in a closed safely, and it will take for an investment of 6 billion annually on advertising, both here and abroad, to attract the Uruguayan public and particularly to tourism «.
You have expressed in different media that came with 22,000 euros in Spain three years ago. How did you progress so quickly and be the alma mater of this mega project? «This I want to tell people because I know it must be asked-do. And I think rightly so. Already a project of this level of almost 180 million, and warrants. Which is all good transparent Also I ask that this project, being so large, is audited by the state. I tell him that in 2001 it occurred to me to start a business, the skewer run ‘Fired «in La Teja. At that moment, a soft drink distributor told me I was crazy to put something in that area. It was a fancy restaurant, which gave me big problems with the Municipality. Even then sorted.
It was a business that gave me great satisfaction. I gave the possibility to the people of La Teja neighborhood I want, to have a fancy restaurant, as if in Carrasco. During the year that was open was impressive movement: we sold 500 meals per day. The issue was that when the meat has doubled in price many businesses were merged, including mine. Because of that. In 2005 I decided to sell the furniture in my house and a car and my family go to Spain, where it is-I had three years.
When we arrived at Barcelona airport we did not know what to do, I was just my brother. You had to start a new life. We rented an apartment and started looking for what to do, what to work on. I called my brother to send me some bathing suits to sell, I went to Cananas, but did not sell any, in Barcelona, just watching the situation, I went to ask for work to a work that was in front of house and did not want me; a famous confectionery not lucky. Then I saw a classified estate sellers requesting, one was with a salary of 1,000 Euros without commission and the other hundred plus commissions.
My lady choose the six hundred and I the one thousand. So we worked 32 days, I sold an apartment and I realized that there was a distinct possibility. I resigned from that company, bought a photocopier, which is what I have today in my business and go to re-run apartments that were for sale. It occurs to me the idea to offer them but with a commission
Baja: instead of 10% of the estate I used to charge 2%. So I spent two years until it happened what happened in Spain, then decided to become. We took the furniture, the truck and 22,000 euros we had together-do, that was in 2008. Here I started again after getting a small shop in La Comercial. Buy a corporation, which is the same that is now presenting the project and get to work. But it was very difficult to grow because of the location of the premises. Then after hitting several doors got the support of a businessman friend who helped me to open a store on Arenal Grande which is like being in the middle of July 18 and Black River. They themselves begin to grow. »
Why propose this project? «Many told me if it was not a cure-pose the construction of this center with 2,960 local, because the one in Dune) has 2,400. My answer is: what better than in a country like Uruguay can say we have the center world’s largest commercial?’s a nice challenge, even though our local guys are going to be more.
Here comes the issue of benefiting the Uruguayan worker, the entrepreneur and the investor, because to carry out a project of this type has to meet all three. We are talking about an investment of close to $ 180 million, including advertising, which we calculate as will be amortized over 5 or 6 years. This means that the investor who puts his money will have a quick-return of the same, because both rental costs as the key of each room are accessible to anyone who wants to access a local.
Currently, in a mall, both in Montevideo and the coast, the cost of the key ranges from 1400-2500 dollars per square meter. This means that for those who want to fulfill the dream of being an entrepreneur is impossible to access the premises in any of is-cough places because if we talk about a room of 20m2, meaning more than $ 40,000.
Here will be around $ 150 per square meter. What we propose is based on local 20m3, with a height of 6 meters, the rent will be $ 960, there being no other expenses. Therefore requires a contract with a price, in that the minimum wage for those who work in that space must be between 13 and 15,000 pesos liquids. The reason for this is very simple, because the employer in any other mall would have to pay for the rent four or five times, and ten times the value of the key. As for the items that can be installed at each site can be in any less on food, because it will be a specific place for it. We think of clothing, appliances, bookcases, toys or anyone that wants to settle with your own business and generate their own income. If we get the bid is awarded to us, will be very positive for the area, as it will enhance, will be a great safety, because we have over 200 people engaged in it, even with police to horse. You think of many other aspects, such as environmental impact, lighting and many other services to benefit the community. They will be local from 20 to 105 square meters.
